1076 State Highway 1. Manakau between levin & otaki.
Phone: 06 3626995 • Website : www.deerstorymuseum.com
Email: info@deerstorymuseum.com
The Deer Story... Museum
From Wild Animals to Farming for Profit
Deer Feeding
@ The Deer Story... Museum
The Deer Story... Museum
From Wild Animals to Farming for Profit
Feeding Deer
Deer Feeding
@ The Deer Story... Museum

Story: Deer and deer farming


Introduced for sport in the 19th century, deer became a pest in New Zealand’s forests. Hunted first by government cullers, and later from helicopters in remote areas, today deer have also become the basis of a thriving farming industry.

Introduction of deer

Deer were first brought to New Zealand in the late 19th century for sport. They spread rapidly because they had no predators, there was plenty of food, and at first they were protected from hunting.

Red deer now live in many forests, and there are also fallow deer, wapiti (elk), sambar, sika, rusa and white-tailed deer. Moose were introduced but may have died out.


By the start of the 20th century, deer had spread throughout the forests. Herds of wild deer damaged pasture, young exotic trees in plantations, and native forests, by eating the plants.


From the 1920s, the government employed cullers to shoot deer. Hunters also went into remote areas to kill deer so they could sell the meat (venison). Later, deer were hunted – and brought out of the mountains – by helicopter.

Capturing live deer

In the 1970s people began catching live wild deer. They leapt from helicopters and grabbed the animals, tranquillised them with dart guns, or used a net gun, which fired a nylon net over the deer. These live animals were sent to deer farms.


Deer farming began in the late 1960s. Today there are more than 1.7 million deer on New Zealand farms. Deer are farmed for venison, and for the velvet from their antlers.

Managing deer

Deer are easily frightened, so their yards are specially designed to help keep them calm. They live in fields with high fences, to stop them jumping over or pushing through.


Deer mate in autumn, and their fawns are born in early summer. They prefer to find a private spot to give birth and hide their fawn, such as under trees.


Venison (deer meat) is very healthy – low in fat, and high in protein and minerals. New Zealand venison from wild deer was first exported to Germany in the 1960s. Some venison is sold overseas under the name Cervena.

Deer velvet

Stags (male deer) grow antlers every year. The new antler tissue, called velvet, is soft and grows fast. The velvet is cut off under anaesthetic. It is then frozen and exported to Asia, where it is used as a health product.

Trophy hunting

Some overseas visitors come to New Zealand for trophy hunting – they shoot a stag and keep the head and antlers as a trophy.

Source: http://www.teara.govt.nz/en/deer-and-deer-farming


  • The Deer Story Museum was a welcome surprise

    The Deer Story Museum was a welcome surprise. A very interesting Piece of New Zealand history. My wife even bought herself a deer skin purse. I will recommend to all my friends to stop in. From Bill Hamlin

  • 我們有在博物館一個偉大的時間。這樣一個有趣的文化。每個人都在總線上喜歡直升機拍了很多照片。我也有我的飛行執照。我的丈夫買了一些鹿茸片。我想這是每個人都應該看到。

    From Wong shek

  • Deer and The Helicopter

    My wife, the kids and I were recently driving from Auckland to Wellington. We saw the Deer Story Museum on the side of the road and decided to take a break from the drive. The kids loved the interpretive displays in the museum. We also got some great photos of the kids in the helicopter. They were very excited about getting a souvenir helicopter pilot’s license. Was well worth the stop. From Carl Hewison

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